Are You Rea, 1964 - 1968. Robert F. Heinecken. Self-published, Los Angeles, 1968. No. 75 in a limited edition of 500 signed and numbered copies. Large quarto. Stiff paper portfolio containing one-page introduction by Heinecken + one-page quotation from Andre Breton's writings + 25 photo-lithographic plates of 'photograms.' Additionally inscribed on tissue insert, 'To Ethyl Brown/With Warm regards/We will miss you/Bob Heinecken/August 14,1968'
Heinecken's incomparable series 'Are You Rea' is finally being acknowledged as one of the most prescient achievements in photo-based art of the last 50 Years!! A vital precursor to so much that came after!
From Andy Grundberg's May 22, 2006 New York Times Obituary.
"Heinecken's most influential body of work was his 1966-67 series 'Are You Rea,' consisting of images that superimposed advertising and feature photographs found in large-circulation magazines, often to sarcastic effect. To combine the images, he treated each page like a photographic negative, shining a light through to expose both sides at once.
"For his source material, Mr. Heinecken also turned to pornographic magazines, mail-order negatives of nude "art studies," product packaging and television commercials. He subjected these "found images" to a variety of transformations involving methods and materials like lithography, etching, cameraless direct-exposure photograms and photo emulsion applied to canvas. He was capable of a wide range of aesthetic effects, from the delicately beautiful to the deliberately jarring."
"The influx of printed promotional material and its combined form, provides the visual stimulus and substance of this series....These images existed simultaneously on the front and back of individual magazine and newspaper pages, and are reproduced directly. The selection of the pages is based on my assumption that they are visually stimulating and they they seem to reveal ironic or significant cultural conditions, much in the same way that some contemporary documentary photographers are doing."--Robert Heinecken
Contents some Fine, with trace wear and tanning to extremities of a few plates; case about Near Fine; several horizontal creases and one small tear (appx. 1") at lower joint; moderate tanning and wear.