50 Jahre Madaus: Ein aufgeschlossene Firma (50 Years of Madaus: An Innovative Company). Photographs by Barbara Schulten. Designed By Peter Selinka. Edited by Siegfried Lewelhardt. Dr. Madaus & Co., Cologne, 1969. 72 pp. + 8 pp. text booklet. Stiff wrappers with pop-up inserts. Cloth spine. Color fold-out poster, reader reply card, other tipped-in ephemera. 120 black-and-white + 4 color illustrations, with 2 gatefolds printed on heavy laminated card stock.
"The habituées of Andy Warhol's Factory were known for their alleged use of recreational pharmaceuticals, so it is perhaps appropriate that when the Cologne drug company Dr. Madaus, published a fiftieth anniversary photobook, it was designed as a 'Pop art' extravaganza similar to Warhol's Index...[it is] not only a cornucopia of design and layout ideas, it features several pop-up pages in the style of a children's book. The result combines a high purpose with a sense of fun."--Parr & Badger, The Photobook: A History, Vol. II
Fine- in Near Fine slipcase; book lightly rubbed at edges; spine only faintly creased. joints of slipcase abraded at extremities. sticker holding pp together open; missing the following elements: 1. Woman Pastor Madaus supplement;
2. 16-page booklet, 50 Jahre Madaus (=Einladung zur Party); 3. letter from the management to the workforce (2 sheets).