The White Fairy Tale. Photographs by Paolo Roversi. Model: Natalia Vodianova. Styled by Giovanna Battaglia. Introduction by Suzanne Massie. Afterword, "Magical Images of the Mysterious Russian Soul," by Eveliona Khromtchenko. Edited by Olga Thompson. Design and layout by Just Design. Privately published by Naked Heart Foundation, Moscow*, 2011. 111 pp. Small folio (14.5 x 11 in./37 x 28 cm) Clothbound in photo-illustrated dust jacket. Color reproductions. Texts in Russian and English.
A privately printed book distributed exclusively to guests at the White Fairy Tale Love Ball,* which took place in 2011 at at the Chateau Wideville, home of the legendary designer Valentino near Paris. In each of Paolo Roversi's ethereal dreamscapes, model Natalia Vodianova wears one of the unique creations that she commissioned from who's who of leading designer, including: Alexander McQueen, Alexander Wang, Christopher Kane, Christian Dior, Dolce and Gabbana, Gareth Pugh, Givenchy, Gucci, Hussein Chalayan, Vuitton, Marchesa, Nina Ricci, Olivier Theyskens, Oscar de la Renta, Prada, Riccardo Tisci, Roberto Cavalli, Stella McCartney, Valentino Garavani, Vera Wang, Versace, Vivienne Westwood, Yves Saint Laurent and others. These forty one-of-a-kind dresses, all inspired by Russian fairy tales, were auctioned for the Vodianova's Naked Heart charity, with one fetching €100,000.
A fashion show featuring the 45 dresses was held during the gala dinner and the dresses themselves were sold as lots during the charity auction. The evening included performances by the legendary Bryan Ferry, Johnny Marr
A dress by Garavani and Diane Von Furstenberg proved the most valuable lot, selling for €100,000.
With all of that backstory in mind, the whole project can also be read (just a little cynically) as potent synthesis of fashion, geopolitics, myth-making and, fortunately, some brilliant photography and over-the-top art direction.
*Edition Note: Though no edition number is stated, according to the Naked Heart Foundation's press, 470 guests attended the White Fairy Tale Love Ball.