Sparkling Past.
Text by Benjamin Hugard and Klaus Speidel. Photographs by Jean-François De Witte.
RVB Books, Paris, France, 2016. In French/English. 108 pp., 9½x11¾x¼".

Publisher's Description

For Sparkling Past, Benjamin Hugard and art critic Klaus Speidel appropriate preparatory images for studio photography that advertising photographer Jean-François De Witte made to optimize his shots of mouth-watering beer, streamlined dishwashers, and polished engines – pictures never published until now, icons from the analogue age, when that fantastic sparkle in a photo first had to be created in the real world. All of the selected pictures either lack something or have something more than the shots ultimately chosen by the marketing agencies at the time. Yet it is precisely in the diversity and quality of the images’ blemishes that their critical and poetic potential can be seen.

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