Photographs by Oscar Monzon.
RVB / Dalpine,
128 pp., 69 color illustrations, 8¼x11¾".
In Karma, a project developed in Madrid between 2009 and 2013, Óscar Monzón focuses on the car as a means of transportation not disassociated from the person who inhabitates it. The car is portrayed here as the product of an endless wheel spinning inside us. Its movement and expression would reflect the behavior, ethics and attitudes of present-day man, as well as those of his prior incarnations in a distant past.
Applying the mechanisms of exaggeration and distortion used in advertising, Monzón casts a critical gaze over the values of assertiveness, power, independence and freedom associated with the possession and use of motor vehicles. The invasion of a paradoxical intimacy into public space extends the reading of the project beyond the sphere of the automobile and raises questions about the medium used to represent it.