Text and photographs by Kyoichi Tsuzuki.
Seigensha, Kyoto, 2008. 178 pp., 85 color illustrations, 10½x8".
In fashion magazines, beautiful models live beautiful lives and wear beautiful clothes in
beautiful homes; but as Tsuzuki comprehensively illustrates, the ones who buy the
fashion brands are neither strikingly attractive nor occupy handsome dwellings. The
photographer’s ‘Happy Victims’– who have dedicated their lives to the brands that they
love – form the backbone of this impressive investigation. Here, collected over 85 full
colour images are obsessive Japanese designer victims, photographed in their homes
and surrounded by their valuable collections neatly laid out around them. Accompanying
each photograph is a text explaining the individuals drive and logic behind their
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