0-24. Signs & Advertisements.
Photographs by Paul Albert Leitner.
Fotohof Editions, 2009. 160 pp., 150 color illustrations, 8½x10¾".

Publisher's Description
Once again, Austrian photographer Paul Albert Leitner uncovers the poetry of everyday life, this time by focusing on signs, billboards and advertisements. On journeys in Europe – Western and post-Socialist Eastern – in the Hispanic world, New York’s urban space and the American South, Leitner finds advertising images seductive, romantic, repugnant, nostalgic and always turbo-capitalist. With a whiff of ‘sixties-style Pop Art mentality, the individual photo is actually the poetry, with narratives, personal autobiographical and entire world histories created as a series of images. His eye reveals the concrete form and color of these ubiquitous modern messages, opening up their surreal levels to the attentive viewer.

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