Jason DeMarte Statement


Artist Statement
Utopic investigates how the artificial nature of our modern day interpretation of the natural world compares to the way we approach our immediate consumer world. I am interested in modes of representing the natural world through events and objects that have been fabricated or taken out of context. This unnatural experience of the so-called “natural” world is reflected in the way we, as modern consumers, ingest products. What becomes clear is that the closer we come to mimicking the natural world, the further away we separate ourselves from it. I work digitally, combining images of fabricated and artificial flora and fauna with graphic elements and commercially produced products such as processed food, domestic goods and pharmaceutical products. I look at how these seemingly unrelated and absurd groupings and composites begin to address attitudes and understandings of the contemporary experience. I represent the natural world through completely unnatural elements to speak metaphorically and symbolically of our mental separation from what is “real”, and compare and contrast this with the consumer world we surround ourselves with as a consequence.


Process Statement
I capture my images digitally from natural history museums and studio sets. The images are then edited and or combined in PhotoShop and output as large format inkjet prints.


 
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