Gosha Rubchinskiy is a fashion designer, photographer and film maker, makes an elegant sportswear inspired by the romance of the youth, Russian religious roots and the clash between the Russian post-soviet mentality and growing up in the country undergoing huge political, economical and cultural change after dissolution of the USSR in 1991. Everything Gosha does is about multimedia. He designs his collections, photographs them, casts models and produces his lookbooks and seasonal fanzines. It's his way to create his own world, to build his ideology as a whole.
In summer 2011, artist Gosha Rubchinskiy launched the project TRANSFIGURATION - a modest gallery space attached to a photography workshop and skateboard bowl. TRANSFIGURATION is located in Saint Petersburg on the island of New Holland, which has just opened its door to the public for the first time in the 300 years of its history. Rubchinskiy's space is part of a larger project of rejuvenating life on the island. It is designed as a temporary summertime cultural hub, geared toward young artists. TRANSFIGURATION has hosted a series of events such as exhibitions, live shows and skateboarding competitions. “TRANSFIGURATION BOOK” is the photo part of this TRANSFIGURATION project.