Real Fantasies.
Edward Steichen's Advertising Photography.

Photographs by Edward Steichen. Text by Patricia Johnston.
University of California Press, Berkeley, 1997. 352 pp., 7¼x10¼".

This lucid and well-illustrated study of Steichen's advertising career not only sheds light on the relationship between his commercial work and artistic photography, it also serves as a history of the early days of mass-market ad campaigns.

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