The Modern Dutch Poster.
The First Fifty Years.


Edited by Stephen S. Prokopoff. Text by Marcel Franciscono.
MIT Press, Cambridge, MA, 1987. 136 pp., 4 black-and-white illus., 102 color plates, 8¾x11¾".

In 102 crisp full-color reproductions, The Modern Dutch Poster provides a survey of an important but little-known body of graphic art, "ranging from the richly decorative to the purely abstract, informed by art nouveau and symbolism, de Stijl and art deco, and expressing above all the vital connection between commerce and art"--the publisher. Marcel Franciscono's text details the development of the poster styles within the context of contemporary artistic movements, singling out the acheivements of art nouveau figures Jan Toorop, Johan Thorn Prikker, and R. N. Roland Holst, de Stijl artists Bart van der Leck and Piete Zwart, and fauvist Jan Sluyters. An intriguing study in the relationship between text and image.

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